Chili Pili is a Singapore online store for Indian ethnic wear for children, from 6 months to 16 years, with matching outfits for mums.
Our story
Chili Pili was started by a mother of two who has called Singapore home since 2017. When her son's first ceremony came around, she searched everywhere for Indian ethnic wear that felt special enough for the occasion and comfortable enough for a baby in Singapore's humidity. The fabrics were heavy, the designs ordinary, and outfits ordered from overseas often arrived late or in the wrong size.
When her daughter came along, the same problem came back at every festival. So she built the shop she wanted: festive kids' ethnic wear that is ready in Singapore and delivered in 2 to 3 days.
What we stand for
- Ready in Singapore. Every piece is in stock locally and most orders arrive within 2 to 3 working days.
- Made for the climate. Breathable cotton for everyday celebrations, and silk and zari for the big festival mornings.
- One piece per size. Most styles come in a single piece per size, so your child's outfit is rarely the one everyone else is wearing.
- Honest prices. Free shipping on 2 or more items or orders over SGD 50, with 10% off 2 items and 15% off 3.
Read the full story on our blog: The Story Behind Chili Pili.
Get in touch
Email info@chilipili.sg or use our contact page.